Why the Marketing Funnel Must Die (and What Comes Next)

By Keith McAleer | September 23, 2025

The classic marketing funnel—awareness at the top, conversion at the bottom—no longer reflects how people search, discover, and buy. In 2025, the funnel is breaking apart, and AI is leading the disruption. According to a SparkToro and Datos study, nearly 60% of Google searches now end without a click. Users are finding their answers directly…

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