Elevating the Computational Social Science Masters Program Website
Project Results
We revitalized the Computational Social Science Masters Program website with a conversion-focused redesign that transforms prospective student engagement. The new visual identity and streamlined user experience effectively communicate the program's value proposition while guiding visitors toward key actions like applications and webinar registrations.
Enhanced Visual Appeal
Optimized Conversion Pathways
Improved Information Architecture
Project Overview
The Computational Social Science Masters Program needed to overcome similar design inconsistencies as other Berkeley departments while specifically focusing on attracting and converting prospective students. The existing site suffered from poor visual presentation and unclear conversion paths that failed to effectively showcase the program's unique value. We delivered a comprehensive redesign that prioritizes visual impact and user journey optimization, creating compelling pathways from initial interest to program application and event participation.
TIMELINE
12 Weeks
TOOLS
Design Process Artifacts
Competitive Analysis
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Design Explorations